At the 2024 Smart Production Solutions show in Nuremberg, global industrial automation company Inovance launched their articulated and SCARA industrial robot ranges in Europe. 

The company also presented a eco-friendly drive and motor: the MV33 AC motor and the MD630 AC drive that meets Europe’s stringent environmental requirements. Finally, a new product-range-wide design philosophy, IntelliPulse, was unveiled.                                                                                                               

As one of China’s leading industrial automation brands, Inovance has accrued wide experience at selling its robots into almost every application imaginable including automotive parts, welding, injection molding, diecasting, lithium battery manufacturing. The company also has vast experience at selling robots into major manufacturers of smartphones and laptops. In China, Inovance’s articulated robots go up to 300 kg payloads. For Europe, the initial launch is for models capable of handling up to 20 kg, but larger payload models will be progressively released through 2025.

Additionally, Inovance has launched a new drive and motor each of which is one of the highest efficiency options on the market. The IE5-rated MV33 AC motor is Inovance’s first AC industrial motor in Europe and uses hairpin technology adapted from the automotive sector. Meanwhile, the MD630 AC drive has been designed for European customers and has built-in EtherCAT, PROFINET, and EtherNET/IP. It can operate in 60°C temperatures and complies with all European directives. It is also easy-to-use, cost-effective, and offers STO SIL 3 safety and flexible programmable logic. MV33 and MD630 are the first European products to be offered in Inovance’s IntelliPulse design philosophy which will ultimately cover the entire Inovance product range. IntelliPulse makes all Inovance products easy to identify, and the new brand colour extends to the functional touchpoints of the product, offering active and responsive light language characteristics.

David Bedford Guaus, Inovance’s Barcelona-based Strategic Marketing Manager, says: “China is the workshop of the world, and vast experience at selling industrial robots in China has given us industry expertise that is second to none. In China, our robots are on the production lines of some of the West’s biggest brands, and there is every chance you own a mobile phone that was assembled by an Inovance robot. We really do offer a robot for every application. Also, like many people in Europe, I am worried about climate change, and so I am very proud of our new MV33 motor and MD630 drive, each of which is one of the most energy efficient solutions on the market.”       

About Inovance Technology Europe

Inovance Technology Europe offers the full range of industrial automation products, including LV and MV AC drives, servos, motion control, CNCs, PLCs, HMIs, and industrial robots. The company has sales and engineering offices in Germany, France, Spain, Italy, and Turkey, as well as distributors across the continent. Inovance Technology Europe is the European arm of Inovance, a $4.2bn global industrial automation group headquartered in Shenzhen.